What does a GEO agency actually do, day to day?

Four things, on a repeating cycle: audit where a product currently stands across every major engine using real buyer prompts, fix the machine-readable signals those engines read (schema, structured data, entity clarity, crawler access), publish content written the way buyers actually ask questions, and measure share-of-answer weekly to prove the work is moving the number, not just producing activity.

Is GEO the same thing as AEO?

They overlap heavily. AEO (Answer Engine Optimization) usually refers specifically to AI chat/answer engines like ChatGPT and Perplexity. GEO (Generative Engine Optimization) is the broader umbrella that also includes Google AI Overviews and AI Mode. Nivonto works across both — the buyer question is the same either way: "does the AI recommend you by name."

Do I need a GEO agency, or can I do this myself?

It depends on internal bandwidth and how quickly buyer research is shifting to AI in your category. See our full breakdown at agency vs. DIY tools and agency vs. in-house — the honest short answer is: DIY tools are fine for monitoring, but the fixes (schema, content, entity work) still need someone to actually do them.

GEO Agency for B2B SaaS — Nivonto

GEO Agency

A GEO (Generative Engine Optimization) agency does one job: make sure the generative AI engines your buyers already use — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — describe and recommend your product accurately, and turn that into pipeline. Nivonto runs that as a founder-led, month-to-month engagement, not a locked-in retainer.

By Nithish Govindasamy · Updated August 2026

What "GEO agency" means in practice

Generative Engine Optimization is the discipline of making a product citable, describable, and recommendable inside AI-generated answers — not just rankable on a search results page. A GEO agency's job is to close the gap between "the product ranks well on Google" and "the product gets named when someone asks an AI which tool to use," because those two things are no longer the same problem. In Nivonto's own testing, ChatGPT and Gemini named roughly 24 distinct tools across a single category combined, but agreed on only 5 of them — meaning most well-ranked products are still invisible to the engines increasingly doing the recommending. See the full research.

Why this became a distinct agency category

Classic SEO agencies optimize for ranking; GEO agencies optimize for citation and recommendation, which reward different signals — entity clarity, structured data, crawler access for AI bots specifically, and content written to answer a question directly rather than to rank for a keyword. Most SEO agencies bolt GEO on as an add-on. Nivonto was built around it from day one.

How Nivonto runs a GEO engagement

Audit: real buyer prompts run against ChatGPT, Claude, Perplexity, and Gemini — see exactly where a product is missing and who's recommended instead.
Optimize: structured data, schema markup, entity signals, and buyer-question content written the way people actually ask.
Measure: share-of-answer tracked weekly across every engine, tied to AI-sourced trials and pipeline — not vanity mentions.
Grow: turn citations into clicks, trials, and revenue on an ongoing, month-to-month basis.

Frequently asked questions

What does a GEO agency actually do, day to day?: Four things, on a repeating cycle: audit where a product currently stands across every major engine using real buyer prompts, fix the machine-readable signals those engines read (schema, structured data, entity clarity, crawler access), publish content written the way buyers actually ask questions, and measure share-of-answer weekly to prove the work is moving the number, not just producing activity.
Is GEO the same thing as AEO?: They overlap heavily. AEO (Answer Engine Optimization) usually refers specifically to AI chat/answer engines like ChatGPT and Perplexity. GEO (Generative Engine Optimization) is the broader umbrella that also includes Google AI Overviews and AI Mode. Nivonto works across both — the buyer question is the same either way: "does the AI recommend you by name."
Do I need a GEO agency, or can I do this myself?: It depends on internal bandwidth and how quickly buyer research is shifting to AI in your category. See our full breakdown at agency vs. DIY tools and agency vs. in-house — the honest short answer is: DIY tools are fine for monitoring, but the fixes (schema, content, entity work) still need someone to actually do them.