The language of AI visibility, defined.
The vocabulary of Answer Engine Optimization is new and used loosely. Here are clear, no-hype definitions of the terms that actually matter — written by the team that does this for a living.
What is AEO?
Answer Engine Optimization — getting your product named inside the answers AI engines generate, not just ranked in a list of links.
What is GEO?
Generative Engine Optimization — the practice of shaping how generative AI describes and recommends you. Closely related to AEO.
What is llms.txt?
A simple Markdown file that tells AI models what your site is about and which pages matter — the robots.txt of the answer era.
What is share-of-answer?
The percentage of buyer questions where an AI engine names you — the core metric for measuring AI visibility.
AEO vs SEO
How optimizing to be cited inside AI answers differs from optimizing to rank in blue links — and why you need both.