SaaS SEO Agency
Nivonto runs SEO for B2B SaaS as the foundation an AEO program stands on, not a separate discipline sold on its own. Google AI Overviews doesn't crawl independently — it only synthesizes from pages already ranking well in classic Google search, so the SEO work is a prerequisite for AI visibility, not an alternative to it.
By Nithish Govindasamy · Updated August 2026
Where SEO and AEO actually diverge
ChatGPT and Perplexity retrieve live, independent of Google's index — so a page can rank poorly on Google and still get cited by those engines if the entity and content signals are strong. Google AI Overviews works differently: no independent crawl, only synthesis from what's already ranking. That single fact is why an AEO agency that skips SEO entirely is leaving one whole answer surface unaddressed.
What's actually in scope
- Crawlability and indexing — making sure Google can find and rank the pages that AI Overviews will later pull from.
- Core content health — page speed, structure, and E-E-A-T signals, scoped to what affects ranking eligibility for AI synthesis.
- Keyword-to-buyer-question mapping — the same content serves both a Google ranking and a direct AI answer, written once.
Frequently asked questions
- Why does an AEO agency also do SEO?
- Because one of the four major answer surfaces — Google AI Overviews — doesn't crawl the web independently. It pulls from pages that already rank with strong E-E-A-T signals. Skipping SEO means permanently losing that surface, no matter how good the AEO work is elsewhere.
- Is this the same as a general SEO agency?
- No — the SEO work here is scoped specifically to what feeds AI visibility: crawlability, site structure, technical health, and content that ranks well enough to be eligible for AI Overviews. It's not link-farming for generic keyword rankings.